Content Marketing Tools and Tips | Life Hack for Content Marketing | Latest Content Marketing Tips |

 Content Marketing

Content Marketing Tools and Tips

Life Hack for Content Marketing

Latest Content Marketing Tips

What is Content Marketing?

Content marketing is a phrase often mentioned when discussing digital 

marketing. It’s often used in so many different contexts; it can be tough to 

understand what it really means. Let’s clear that up right now.

Content marketing is the use of any type of media as 

a tool for garnering exposure and sales for your 

company or organization.

The media is anything that has been created like blog posts, articles, 

videos, images or books. What you’re reading right now is a form of content

or media. It can be in long form or very short. The overall purpose of 

content is to make a statement in a way that is compelling and attractive to 

your preferred audience. When you’re using content for marketing 

purposes, you want to include some kind of call to action that encourages

people to do something. You can be asking them to click a link, make a 

call, sign a petition or simply share the information.

                             

The most important thing to remember when you are using content 

marketing is to focus on providing value. You’re not creating a commercial. 

While commercials are a form of content, they’re one sided. Their purpose 

is solely to sell. When you use content as a marketing tool,

your purpose is to educate, inform and engage people with the

goal of turning them into customers.

                         

It’s not about direct sales to increase your bottom line; it’s about using 

information to show customers and potential customers that your company 

can provide value they need to enhance their lives in some way. It’s an 

indirect sales method that can turn customers into consistent clients.

By sharing content, you are encouraging a form of two way communication. 

Not only do you want people to become customers, you want them to 

become an active community of clients that use your company consistently. 

The reason you’ve been hearing about content marketing so much is that 

businesses are starting to recognize that communicating with customers is 

much more beneficial than communicating at customers.

Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.

There is no room for dialogue or any type of engagement with your 

audience. That kind of communication is no longer as effective as it once 

was. People tend to tune out advertisements, so you have to do more of it 

to make an impact.

                             

People don’t tune out information. In fact, in this age of information, people 

are consuming it in large amounts. The 24 hour news cycle is a prime 

example of that. You have news networks that are on the air 24 hours a 

day sharing information. These networks wouldn’t be thriving if people 

didn’t want to know information at any given moment of the day. If you are 

able to contribute to their desire for knowledge and information, you won’t 

be tuned out.

                           

This is why content marketing should be used by all businesses, especially 

ones that live in the digital space. You have the opportunity to connect with 

your audience in a way that is meaningful. You have the opportunity to help 

quench their thirst for knowledge while providing a product or service to 

back it up.

                       

This book will help you do that. It will introduce you to the different types of 

content and show how to use it to get leads and sales. The great thing with 

content marketing is that anyone can do it. Once you lock in on the type of 

content you feel most comfortable creating you can do it.

Let’s dive into content marketing.