How to Get Sales with Email Marketing
One of the many advantages on using the internet to grow your
business is the high level of automation available. No where is
this automation more evident than with the use of emails to
contact a large list of customers. In order to keep the email
process clear of any accusations of spam you will need to use
opt in emails. When someone agrees to receive emails from you they are
'opting in' to your list or newsletter, that way they can't accuse
you of spamming them by sending them unsolicited emails.
When they visit your website they will be encouraged to sign up to your list.
In order to get them to sign up you can offer them
something of value such as a free report, or a multi part mini- course.
Whatever your incentive is you have to make sure it's
a good one or your visitors won't sign up.
Once you've got your visitors contact information it's vitally
important for you to carefully follow through. Make sure they
receive whatever you promised them and continue to provide
them with quality information when you send out your follow up
emails. You can send out follow up emails as often as you like, but
remember, that every time they receive an email from you there
is a link at the bottom that says 'un-subscribe'.
If your emails are nothing but an obnoxious sales pitch a lot of the people on
your list will be hitting the un-subscribe button and you don't
want that. So be careful that you continue to offer them
something that they can benefit from and not just a sales pitch.
Of course, the whole point of gathering your website visitors
name is to hopefully turn them into a buying customer.
It's estimated that up to 98% of the people who visit your website
won't make a purchase on their first visit... and they won't ever
come back. That's why using an opt in email list is essential.
To monetize your list you have two basic options: you can send
out a sales message say for every 5 or so informative emails,
or you can add a brief sales message as a post script to each
email you send out. Either of these methods can help you turn your email list into a
virtual money machine, if you use them properly.
If you use the 1 in 5 method you will be able to include a longer message, and
of course, you can combine both methods.
Remember that the people on your list probably get a lot of
emails every single day and you want to set yourself apart, you
want to show them that the information in your emails will help
them and that it's worth their effort to open and read your
emails. If you can accomplish that your emails will be the ones
that get opened on a regular basis.
To build trust and rapport with your website visitors use an
automated auto responder system and opt in emails. The more
of your business that can be automated the more time you'll
have to do other tasks that need to be accomplished, like
spend time at the beach!
Using the internet as a way to help you build your business,
whether it's an online or offline business, is an extremely cost
effective technique.
When it comes to mass email marketing
you can literally reach hundreds of thousands of potential
customers all with the click of a button and with very little
overhead (just the price of your internet connection and website
hosting costs). The low cost of this type of advertisement had a downside,
companies started sending out millions of messages to
unsuspecting email recipients who then started complaining
about spam - unsolicited bulk commercial emails.
The rocketing number of spam emails that were being sent out
created a back lash from the public which eventually led to new
laws to prevent the abuse of the email message system, the
CAN SPAM laws. These laws basically state that you can't
send out a lot of emails to random email addresses.
In order to be in compliance with the law, and not be accused
of spamming, there are a few things you need to do:
1. Your email message must have an accurate 'from' heading
where you put in your name or the name of your company.
2. The subject line on your email must be accurate and relate
to the actual content of your email.
3. As the sender you must provide an actual physical address
for you or your company.
4. Make sure to clearly label your email if it contains adult
content.
5. You cannot have a false header on your email.
6. You must provide a clear, and free, link for the recipient to
'un-subscribe' and if they click on that link they should
immediately be removed from your email list and you should
never send them another email.
7. Having an 'opt-in' list is probably your very best defence
against being accused of spam. This method will encourage
your website visitor to sign up to receive your emails.
They are giving you permission to send them emails. In order to get them
to sign up to your list you can offer them an incentive such as a
free report or a multi part mini-course that they will receive over
a period of a week or so. Whatever you offer them to get them
to sign up, make sure it has real value to your subscriber.
Take a little time and develop a report that has some real value and
substance to it. These are the basics of the law. I'm not an expert or a lawyer
so make sure you take a little time and learn all the ins and outs
of the CAN SPAM law so that you can make sure your
company is in compliance. Don't let the new laws scare you off
from using mass email marketing since it can be a very
effective marketing tool for your business.
If you take the time to find out what all the regulations are and
then you follow them, you will be in compliance and you will be
able to add a lot of customers to your business which will
eventually lead to a lot more sales, and that's what we all want.
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